Mobile applications (Apps) are not a fad, it is important to make this clear because there are numerous companies that sell “templates” to create a mobile application, which will never be useful for the end user.
We will start by defining what we mean when we talk about a mobile application or App.
According to Wikipedia “a mobile application, application, app or app (shortening of the English application) is a computer application designed to be executed on smartphones, tablets and other mobile devices and that allows the user to perform a specific task of any type – professional, of leisure, education, access to services, etc.-, facilitating the management or activities to be developed “.
For us, Quality Devs, an app is a tool for mobile devices that makes it easier for the end user to interact with a specific company.
Through a mobile application, the company can offer additional benefits to its customers, such as gamification.
A recent study conducted by IAB Spain says that 97% of the Spanish Internet user population has a Smartphone, which means that there are 29,440,000 people who have access to mobile applications.
The classification of apps according to age varies as follows:
- Instant messaging: 18 to 24 years 80%
- Social networks: from 18 to 24 years, 74%
- Music and audio: from 18 to 24 years, 69%
- Tools: from 45 to 65 years 76%
With these data, do you still have doubts about whether your company should have an app?
It is important that you know that an app is not simply a copy of your web on your mobile, for that there is already a responsive (adaptive) design. A mobile application must offer an “added value”.
There are websites where you can design your own app for free, of course with a base, that is, a template. Is this what your customers need?
Let’s explain it with an example, in Quality Devs we developed Dytective in collaboration with Change Dyslexia, a training tool for dyslexics with scientifically validated exercises to help children improve their reading and writing skills.
The goal of the mobile application, that’s the first thing you should be clear before deciding to order an app.
Mobile applications are developed in multi-platform, both natively and using HTML5 frameworks.
To develop mobile applications and offer them on platforms such as the Play Store or the App Store it is necessary to buy a license, this is already done by the development company and will inform you of everything necessary.
If you decide to order your own app, this must be in line with the values of your company, it must be safe, friendly or intuitive, the fewer clicks you have so that your client finds what they are looking for, the best, etc. All this and many other things that you must take into account in its development.
Investing in the end-user experience is one of the best bets you can make in your company, always in the hands of specialist professionals in your branch.
If you want to see some examples of some of the mobile applications that we have developed, look at these links: